Given Steve Jobs' bold and uncompromising approach to marketing, he might have been frustrated by the need for an apology.
The ad was designed to be a throwback to the company’s “1984” Super Bowl spot that purported to shatter dull uniformity with an amazing new machine.
Marketing campaigns continue to make headlines, but for all the wrong reasons. Most recently, ads for Apple and Bumble ...
When Bumble issued a lengthy apology for a series of anti-celibacy billboards last week, it joined a long and storied list of ...
The backlash to Apple's "crush" ad for a new, thinner iPad was way overblown and silly.
Why did Apple’s ad, created by its in-house creative team, prompt such visceral reactions? Somehow, the company failed to ...
Apple is back with a new iPad ad, seemingly crafted as a chaser after the last spot left a bitter taste in some people’s ...
A screenshot from the new ad for "the thinnest Apple product ever." There is something so ugly about crushing an acoustic ...
Apple showed off the Crush ad at its Let Loose iPad event earlier this month. The commercial showed a giant press being ...
The humorous spots, directed by Andreas Nilsson, highlight Apple features that distinguish its card from others ...
Apple was asking for it this time. Samsung loves to poke fun at its Cupertino-based rival at any opportunity, so it shouldn't ...
Apple today shared a new ad called "Worlds Made on iPad" on its YouTube channel. The video features green-screen footage from ...